Online abuse is a huge problem within modern day football. So Hope United was formed, the first team dedicated to tackling online hate.
We shared the message of solidarity across social media, using BT and the player's platforms to educate people about the issue. Oh...and then we took over Piccadilly Circus.
Idea concept by Will Brookwell & Nathan Crawford, creative directed by William John. Launch film here.
Online abuse is a huge problem within modern-day football. So Hope United was formed, the first team dedicated to tackling online hate.
During the Euros we shared the message of solidarity to educate people about the issue. Launch film here.
